I will talk about my experience when I bought my Samsung S22 phone from JB Hifi store in Casuarina. 1 How does the company create awareness of its product? JB Hifi puts a banner on their website to create the awareness of this phone. Banners also appeared in front of their brick-and-mortar stores. JB Hifi uses promo emails, social network marketing, and banners in front of their store, to market the phone. They also have multiple campaigns on Google and Bing and if you search about "Samsung S22", their results would be on top of the page. This marketing strategy is intelligent because people tends to trust the products that they found by themselves, but not the products that directly marketed to them like Facebook or Twitter Ads. I got interested in this phone just because I saw the banner on their website and it was so tempting so I decided to visit the store to try it first. 2 How does the company get consumers to try its product? JB Hifi offers a try-on in store ...
